From Prius to Two Tacomas: Balancing Maintenance and Projects at Fresh Cutz

In this episode of The Landscaper Grow Show, host Mark Lamberth talks with Daniel Opalchenski of Fresh Cutz Lawn Care in Chicago about how he grew from hauling a mower in the back of a Toyota Prius to running multiple Tacomas, a 50/50 mix of maintenance and project work, and two high‑ranking Google Business locations—all while keeping his operation intentionally lean.

Daniel shares how he started with 100% mowing and gradually shifted to a balance where weekly and bi‑weekly lawn maintenance provides predictable, “passive‑like” income, while landscaping projects—sod, mulch, planting, tree and bush trimming, pavers, retaining walls, and light fencing—bring creativity, excitement, and higher fulfillment.

He explains why he prefers to stay capped at two crews to control overhead and keep prices realistic, how he built route density across two nearby service addresses, and why answering the phone, texting back quickly, and personally handing off overflow to trusted peers has made him a go‑to name in his part of Chicagoland.

  • How Daniel grew Fresh Cutz from a Prius with a mower and 100% mowing work to a 50/50 split of maintenance and projects
  • Why he believes landscapers need both recurring lawn routes and one‑off installs to balance cash flow, variety, and client relationships
  • How he used Craigslist in the early days, then leaned on Google reviews and a strong online presence to keep advertising costs near zero
  • The strategy behind running two Google Business locations about five miles apart to widen his local search footprint
  • Why he prefers residential work over commercial, focusing on appreciation, long‑term relationships, and direct homeowner contact
  • How keeping overhead low with just two Tacomas, tight crews, and no plans to “scale forever” lets him offer fair prices in an expensive market
  • Daniel’s philosophy on starting small: use what you have (even a bike or compact car), ignore “image,” and upgrade as the business grows
  • The responsiveness habits—picking up calls, texting back, and referring work when he’s booked—that keep him ranked high while bigger companies ignore leads
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